And the list goes on.
The bottom line is, you don’t know how LinkedIn works because you don’t have a clear blueprint.
But do not get desperate yet because there’s a solution!
You might know me as Dr. Natalia Wiechowski - one of the most followed Business & Personal Branding experts on LinkedIn (I just love saying that!) - but there was a time when I was exactly in your shoes.
My story began after I left my corporate career and started a consulting business.
I realized that getting new clients was my biggest business priority (otherwise, my business would just be an expensive hobby).
And although I didn’t know much about Social Media Marketing, I knew one thing for sure…
I needed more visibility.
See, although I was really good at what I did, other people didn’t know that. So, I had to find a way to show them my skills and expertise.
Same goes for you, my friend.
It doesn’t matter if you are a coach, speaker, or you run a logistics company - to win more customers, you need to get in front of your ideal audience with a powerful and clear message.
You can have the most experience, best quality or prices, but if nobody knows about you, none of these matters.
This is why I’m so glad you’re reading this because I am the visibility master, and I’ll teach you how you can do the same!
So after I decided to gain visibility, the next question was, “How and Where?”
I studied a few courses which advised me to cold call, send emails, and do other similarly annoying stuff, but I realized none of these things worked.
Plus, I didn’t feel good doing it (basically, begging people for their business. That’s not my style.).
Instead, I decided to trust my intuition and do what felt right - give value first.
Why? Because being desperate and asking people to give you stuff never works, and I’ve never been the desperate type. ;)
I planned to show the world my expertise and build an authentic, purposeful personal brand that people know, like, and trust.
This is how the “Think Natalia” blog came to life.
I loved sharing my knowledge, lessons learned, and f*ck-ups, and over time, I became good at creating content.
But the clients never came in…
Something was not working.
See...the problem was I figured out only half of the equation.
Although I was creating valuable content, it was falling on deaf ears because I shared it on Facebook, Instagram, or Youtube, where nobody seemed to care.
People were too busy posting pictures from their last vacation, reading news, or watching a LIVE-stream from an uncle who was doing a hot-dog contest. #Faithinhumanitylost
Everything but learn about Personal Branding and Content Marketing.
This made me think, Is there a special platform for businesses only?
And this is how I stumbled upon LinkedIn.
Mind you, this was many years ago, and LinkedIn was still developing as a Social platform, but I could already see the potential.
A place where businesses go to learn industry-related news, build their personal brands, learn from each other, generate leads, and grow their social network - it sounded perfect to me!
I updated my LinkedIn profile and started sharing my content.
Right after I made a few posts, I was already reaching my audience - my ideal clients!
Soon business owners were liking and commenting on my posts, then two of my posts went viral, and people from all across the globe started to ask me for advice, quote me and repost my content.
And the best part?
People truly perceived me as an expert.
They invited me for interviews, podcasts, events, and a lot of them also became my clients.
Finally, I started getting the money and recognition I deserved!
And most importantly, I could make a difference with my work!
The rest is history.
Today, I’m running a 6-figure consulting business where I travel the world and meet the most amazing people every day.
INC. magazine called me a “LinkedIn Marketing Unicorn,” Forbes invited me to join their Coaches Council (a group of selected few people who excelled in their industry).
Not only that, today, I am a LinkedIn Learning Author, which means that LinkedIn literally pays me to create online courses for them (#humblebrag); and they even featured me in their #Inittogether campaign in the Middle East. :-)